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Overview |
A
small marketing budget doesn’t mean you can’t meet your
goals and business objectives – you just have to be more
creative in your marketing tactics. This one-day workshop
will show you how to get maximum exposure at minimum cost.
Learn effective, low-cost, and non-cost strategies to
improve sales, develop your company’s image, and build your
bottom line. |
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Duration |
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At the
conclusion of this workshop, you should be able to do the
following |
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Recognize what we mean by the term “marketing”
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Discover how to use low-cost publicity to get your name
known
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Know
how to develop a marketing plan and a marketing campaign
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Use
your time rather than your money to market your company
effectively
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Develop
a budget for your marketing activities, based on the
amount of dollars you have available, and stick to your
budget
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Identify strategies for finding and keeping customers
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What This Workshop Covers: |
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Course
goals/personal goals
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Defining marketing
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Recognizing trends
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Marketing strategies and research
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Four Ps
of marketing
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Market
Planning
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Preparing for trade shows
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88 easy
ways to market yourself
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Saying
no to new business
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Increasing business
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Networking
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Communication tips
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